Susan Weinschenk
What’s inside
This book bridges psychology and design, providing insight into how people perceive, think, and behave in relation to design elements.
You’ll Learn
- Enhanced understanding of design psychology
- Ability to create more user-friendly designs
- Insights into improving customer engagement
- Strategies to make designs more memorable
Key Points
- How vision and perception affect design
- Design principles based on psychology
- The impact of typography and color on user experience
- Cognitive and emotional responses to designs
- Optimizing design for memory retention
- Incorporating social proof in design
- Designing for decision-making processes
Who’s it For
- Designers
- Web Developers
- User Experience (UX) Professionals
- Marketing Specialists
- Graphic Artists
About the author
Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a behavioral scientist.