Margaret Heffernan
What’s inside
In ‘A Bigger Prize’, Margaret Heffernan challenges the conventional wisdom that competition is the primary driver of excellence and innovation. She argues that the relentless pursuit of this prize often leads to negative consequences such as unethical behavior, overworking, and the sacrifice of deep relationships. By examining a range of case studies and research, Heffernan highlights cooperation’s value and shows how individuals and organizations achieve more significant success through collaborative efforts.
You’ll Learn
- Understanding the downsides of a competition-focused mindset
- Exploring the benefits of collaboration in various fields
- Gaining insights into alternative approaches to success
- Learning strategies to foster a cooperative work environment
Key Points
- Challenging the Cult of Competition
- The Diminishing Returns of Rivalry
- Collaboration Drives Innovation
- Case Studies in Cooperative Success
- Redefining Success Beyond Winning
- Strategies for Cultivating Collaboration
- Long-term Benefits of Cooperative Models
Who’s it For
- Business professionals
- Educators
- Policy makers
- Social scientists
- Entrepreneurs
About the author
Margaret Heffernan is an entrepreneur, CEO, writer, and keynote speaker. She has authored several books exploring business and leadership dynamics, including ‘Willful Blindness’, which has been praised for its insights into the complexities of running modern organizations.