Ted Coiné and Mark Babbitt
What’s inside
A World Gone Social examines how the rise of social media is transforming the business landscape, advocating for companies to adapt or face obsolescence.
You’ll Learn
- Understanding the impact of social media on business
- Learning to leverage social media for branding and customer engagement
- Adapting to the changing business landscape
- Incorporating Open Leadership into business practices
Key Points
- The transformative power of social media in business
- Case studies of companies succeeding through social strategies
- The fall of traditional, hierarchical business models
- Building a company culture that embraces social media
- The concept of Open Leadership and its significance
- Strategies for businesses to become more adaptable and social
Who’s it For
- Business professionals
- Marketing strategists
- Social media managers
- Entrepreneurs
- Business students
About the author
Ted Coiné and Mark Babbitt, thought leaders in social media and business, offer insights into the digital transformation of business.