A World Gone Social. Book Summary

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Ted Coiné and Mark Babbitt

What’s inside

A World Gone Social examines how the rise of social media is transforming the business landscape, advocating for companies to adapt or face obsolescence.

You’ll Learn

  • Understanding the impact of social media on business
  • Learning to leverage social media for branding and customer engagement
  • Adapting to the changing business landscape
  • Incorporating Open Leadership into business practices

Key Points

  • The transformative power of social media in business
  • Case studies of companies succeeding through social strategies
  • The fall of traditional, hierarchical business models
  • Building a company culture that embraces social media
  • The concept of Open Leadership and its significance
  • Strategies for businesses to become more adaptable and social

Who’s it For

  • Business professionals
  • Marketing strategists
  • Social media managers
  • Entrepreneurs
  • Business students

About the author

Ted Coiné and Mark Babbitt, thought leaders in social media and business, offer insights into the digital transformation of business.