Babette E. Bensoussan, Craig S. Fleisher
What’s inside
This book equips readers with tools to assess the viability and success of business strategies without overcomplicated analyses.
You’ll Learn
- Enhanced decision-making skills
- Understanding of strategic analysis tools
- Ability to evaluate business strategies
- Improved business planning and forecasting
Key Points
- The Importance of Strategic Analysis
- Tool 1: Five Forces Analysis
- Tool 2: Competitor Analysis
- Tool 3: SWOT Analysis
- Tool 4: PESTEL Analysis
- Tool 5: Scenario Planning
- Tool 6: Financial Ratio and Statement Analysis
Who’s it For
- Business Students
- Managers
- Strategic Planners
- Entrepreneurs
- Business Analysts
About the author
Babette E. Bensoussan and Craig S. Fleisher are seasoned consultants and educators in strategic management.