Marc Benioff
What’s inside
Marc Benioff shares how he built Salesforce from a startup in a rented apartment into the world’s leading enterprise software company.
You’ll Learn
- Insights into launching and scaling a tech startup
- Understanding of cloud computing’s impact on business
- Inspiration from innovative marketing strategies
- Guidance on building a customer-centric company culture
Key Points
- Starting from a Dream: The Birth of Salesforce
- The Power of Cloud Computing
- Disrupting the Market: Salesforce’s Innovative Model
- Marketing Genius: Creating a Brand
- Cultivating Corporate Culture and Values
- Strategic Partnerships and Growth
- Philanthropy and Corporate Social Responsibility
Who’s it For
- Entrepreneurs
- Tech enthusiasts
- Business strategists
- Startup founders
- Marketing professionals
About the author
Marc Benioff is the founder, chairman and CEO of Salesforce, a cloud computing pioneer, and a notable philanthropist.