Brainfluence. Book Summary

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Roger Dooley

What’s inside

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

You’ll Learn

  • Enhanced Marketing Strategies
  • Insights into Consumer Behavior
  • Better Advertising Effectiveness
  • Understanding of Ethical Marketing Practices

Key Points

  • Understanding Consumer’s Brain
  • Applying Neuroscience in Marketing
  • Building Better Advertising Campaigns
  • Enhancing Product Design
  • Improving Customer Experience
  • Neuroscience Behind Decision-Making
  • Ethical Considerations in Neuromarketing

Who’s it For

  • Marketers
  • Business Owners
  • Sales Professionals
  • Advertisers
  • Psychology Enthusiasts

About the author

Roger Dooley is an author, speaker, and consultant with a focus on understanding how the brain influences behavior.