Brand Leadership. Book Summary

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David A. Aaker, Erich Joachimsthaler

What’s inside

Brand Leadership explores innovative strategies for building and sustaining strong brands in complex markets, emphasizing brand equity and evolution.

You’ll Learn

  • Understanding of comprehensive brand-building strategies
  • Insights into managing and sustaining brand growth
  • Knowledge of global branding and market complexities
  • Enhanced skills in developing brand equity and identity

Key Points

  • The importance of brand equity
  • Building a strong brand identity
  • The role of brand architecture
  • Sustaining brand relevance over time
  • Global branding challenges and strategies
  • Leveraging secondary brand associations
  • Managing brand portfolios

Who’s it For

  • Marketing professionals
  • Business students
  • Brand managers
  • Entrepreneurs

About the author

David A. Aaker is a renowned marketing expert and author. Erich Joachimsthaler is a leading strategist in brand management.