David A. Aaker, Erich Joachimsthaler
What’s inside
Brand Leadership explores innovative strategies for building and sustaining strong brands in complex markets, emphasizing brand equity and evolution.
You’ll Learn
- Understanding of comprehensive brand-building strategies
- Insights into managing and sustaining brand growth
- Knowledge of global branding and market complexities
- Enhanced skills in developing brand equity and identity
Key Points
- The importance of brand equity
- Building a strong brand identity
- The role of brand architecture
- Sustaining brand relevance over time
- Global branding challenges and strategies
- Leveraging secondary brand associations
- Managing brand portfolios
Who’s it For
- Marketing professionals
- Business students
- Brand managers
- Entrepreneurs
About the author
David A. Aaker is a renowned marketing expert and author. Erich Joachimsthaler is a leading strategist in brand management.