Erik du Plessis
What’s inside
This book explores the intersection of branding and cognitive science, offering strategies for creating memorable and effective brand experiences that resonate deeply with consumers.
You’ll Learn
- Learning how cognitive science impacts consumer choices
- Gaining insights into building stronger brand relationships
- Discovering how to create memorable brand experiences
- Understanding the psychology behind consumer loyalty
Key Points
- Understanding Cognitive Science in Branding
- Building Emotional Connections with Brands
- The Neuroscience Behind Consumer Behavior
- Strategies for Effective Brand Positioning
- Leveraging Memory and Perception in Branding
- Case Studies of Successful Branding Campaigns
- Future Trends in Cognitive-Based Branding
Who’s it For
- Marketing professionals
- Brand managers
- Entrepreneurs
- Business students
- Psychology enthusiasts
About the author
The author is a thought leader in marketing, combining insights from psychology and neuroscience to enhance branding strategies.