Joseph McCormack
What’s inside
Brief by Joseph McCormack advocates for conciseness in communication. The book offers techniques for crafting clear, concise messages to enhance understanding and retention.
You’ll Learn
- Improved communication efficiency
- Better message retention by audiences
- Enhanced ability to persuade and inform
- Increased professional credibility through concise messaging
Key Points
- The Value of Brevity
- The 7 Capital Sins of Brevity
- The BRIEF Map
- Being Brief in Presentations
- Mastering the Art of Brevity in Writing
- Techniques to Stay on Point
- Handling Pushback Gracefully
Who’s it For
- Business Professionals
- Marketers
- Educators
- Anyone looking to improve communication skills
About the author
Joseph McCormack is an expert on executive communication with extensive experience in coaching professionals on brevity.