Brief. Book Summary

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Joseph McCormack

What’s inside

Brief by Joseph McCormack advocates for conciseness in communication. The book offers techniques for crafting clear, concise messages to enhance understanding and retention.

You’ll Learn

  • Improved communication efficiency
  • Better message retention by audiences
  • Enhanced ability to persuade and inform
  • Increased professional credibility through concise messaging

Key Points

  • The Value of Brevity
  • The 7 Capital Sins of Brevity
  • The BRIEF Map
  • Being Brief in Presentations
  • Mastering the Art of Brevity in Writing
  • Techniques to Stay on Point
  • Handling Pushback Gracefully

Who’s it For

  • Business Professionals
  • Marketers
  • Educators
  • Anyone looking to improve communication skills

About the author

Joseph McCormack is an expert on executive communication with extensive experience in coaching professionals on brevity.