Alan Trefler
What’s inside
This book explores how organizations can adapt to a rapidly changing world through innovation and customer engagement strategies.
You’ll Learn
- Learning to navigate digital transformation
- Enhancing customer engagement
- Adapting to changing market demands
- Driving business innovation through technology
Key Points
- Embrace Continuous Digital Innovation
- Understand the Fluid Nature of Customer Needs
- Cultivate a Customer-Centric Business Philosophy
- Implement Adaptive Business Strategies
- Harness the Power of Data and Analytics
- Foster a Culture of Flexibility and Innovation
Who’s it For
- Business professionals
- Entrepreneurs
- Marketers
- Product managers
- Technology enthusiasts
About the author
Alan Trefler is a visionary leader, author, and the founder of Pegasystems, specializing in business transformation software.