Jim Collins and Jerry I. Porras
What’s inside
Built to Last examines eighteen exceptional and long-lasting companies, presenting the results of a six-year research project at Stanford University.
You’ll Learn
- Understanding the principles behind long-lasting companies
- Learning how to set and achieve bold organizational goals
- Gaining insights into fostering a strong company culture
- Discovering strategies for continuous improvement and innovation
Key Points
- Visionary companies are guided by a core ideology
- They preserve core values while stimulating progress
- Visionary companies set Big Hairy Audacious Goals (BHAGs)
- Try a lot of stuff and keep what works
- Home-grown management and promotion from within
- The cult-like cultures of visionary companies
- Good enough never is: the mantra for continuous improvement
Who’s it For
- Business leaders
- Entrepreneurs
- Management students
- Company founders
- Strategic planners
About the author
Jim Collins is a renowned management guru and author, known for his research on company sustainability and growth.