John Brooks
What’s inside
This compilation features twelve timeless tales that provide insight into the corporate and financial life in America. Ranging from the Ford Edsel fiasco to the rise of Xerox and the flash crash of 1962, these stories entertain and educate.
You’ll Learn
- Understanding historical business blunders and successes
- Learning from in-depth case studies of American corporations
- Gaining insight into the complexity of the financial markets
- Appreciating the interplay of economics and politics
Key Points
- The fluctuating fortunes of the Ford Edsel
- The dramatic rise of Xerox
- A profile of a stock market crash in 1962
- Insider perspectives on corporate scandals
- The peculiarities of the Federal income tax
- A study of market speculations
- The impact of political and economic events on the stock market
Who’s it For
- Business enthusiasts
- Entrepreneurs
- Investors
- Economics students
- History buffs interested in Wall Street
About the author
John Brooks was a New Yorker staff writer and prolific author, celebrated for his keen analysis of the business world and the economy.