Danny Rogers
What’s inside
This book provides an in-depth look at some of the most groundbreaking PR campaigns over the past 30 years, analyzing their strategies and impact.
You’ll Learn
- Understanding successful PR campaign dynamics
- Learning from historical PR campaign case studies
- Gaining insights into strategic communication
- Enhancing knowledge of media and public influence
Key Points
- Evolution of Public Relations
- Case Study: Dove’s Real Beauty
- Analysis of Obama’s Presidential Campaign
- Impact of Red Bull Stratos
- Dissecting the ‘Make Poverty History’ Campaign
- Tactics Behind the ‘Like a Girl’ Campaign
Who’s it For
- PR professionals
- Marketing students
- Business leaders
- Media enthusiasts
About the author
Danny Rogers is an esteemed journalist and editor with a profound understanding of the PR industry, having covered it for years.