Campaigns that Shook the World. Book Summary

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Danny Rogers

What’s inside

This book provides an in-depth look at some of the most groundbreaking PR campaigns over the past 30 years, analyzing their strategies and impact.

You’ll Learn

  • Understanding successful PR campaign dynamics
  • Learning from historical PR campaign case studies
  • Gaining insights into strategic communication
  • Enhancing knowledge of media and public influence

Key Points

  • Evolution of Public Relations
  • Case Study: Dove’s Real Beauty
  • Analysis of Obama’s Presidential Campaign
  • Impact of Red Bull Stratos
  • Dissecting the ‘Make Poverty History’ Campaign
  • Tactics Behind the ‘Like a Girl’ Campaign

Who’s it For

  • PR professionals
  • Marketing students
  • Business leaders
  • Media enthusiasts

About the author

Danny Rogers is an esteemed journalist and editor with a profound understanding of the PR industry, having covered it for years.