Captivology. Book Summary

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Ben Parr

What’s inside

Captivology explores the science behind attention, why it is captured, and how to harness it. Ben Parr presents seven ‘capture triggers’ that can be utilized to gain attention for ideas, brands, or individuals.

You’ll Learn

  • Understanding the psychology behind attention
  • Learning practical strategies to capture and retain interest
  • Improving marketing and advertising campaigns
  • Enhancing personal or brand visibility and influence

Key Points

  • Automaticity Trigger: Sensory cues to capture attention
  • Framing Trigger: Mindsets shaped by context and beliefs
  • Disruption Trigger: Breaking patterns to attract focus
  • Reward Trigger: Leveraging intrinsic and extrinsic motivations
  • Reputation Trigger: Authority and expertise command attention
  • Mystery Trigger: Creating intrigue with unanswered questions
  • Acknowledgement Trigger: The importance of validation and empathy in capturing attention

Who’s it For

  • Marketers
  • Entrepreneurs
  • Business Leaders
  • Educators
  • Content Creators

About the author

Ben Parr is a renowned journalist, author, entrepreneur, and investor, known for his deep understanding of media and technology.