China’s Super Consumers
Insights into profiting from the burgeoning Chinese consumer market.
Business&Career
Buyer Personas
A roadmap to understanding customers and tailoring marketing efforts effectively.
Business Model Generation
A guide to creating, analyzing, and reinventing business models.
Business Execution for Results
A guide to achieving business success through effective execution strategies.
Business Chemistry
Unveils how to harness workplace personality dynamics for effective teamwork.
Business Adventures
Insightful tales from America’s corporate and financial history.