Captivology Summary of Key Points
Captivology explores the science behind attention, why it is captured, and how to harness it. Ben Parr presents seven ‘capture triggers’ that can be utilized to gain attention for ideas, brands, or individuals.
Business&Career
Capitalism Without Capital Summary of Key Points
This book explores the growing importance of intangible assets like design, branding, R&D, and software in modern economies.
Capitalism Summary of Key Points
Capitalism is an economic system where private individuals or businesses own capital goods. The book explores its origins, principles, impact on economies, and various models.
Campaigns that Shook the World Summary of Key Points
This book provides an in-depth look at some of the most groundbreaking PR campaigns over the past 30 years, analyzing their strategies and impact.
Brave New Work Summary of Key Points
Brave New Work explores innovative organizational structures and methods to make work more adaptable, meaningful, and engaging in a rapidly changing world.
Branding Between the Ears Summary of Key Points
This book explores the intersection of branding and cognitive science, offering strategies for creating memorable and effective brand experiences that resonate deeply with consumers.
Brainfluence Summary of Key Points
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.
Bowerman and the Men of Oregon Summary of Key Points
The book details the life of Bill Bowerman, his coaching legacy at the University of Oregon, and founding Nike with Phil Knight.
Both/And Thinking Summary of Key Points
This book offers a framework for solving complex problems through ‘Both/And Thinking,’ embracing paradoxes instead of choosing one side over another.