Cashvertising reveals the strategies behind successful advertisements and sales techniques. It uncovers the psychological principles that prompt people to buy and how to apply them to boost sales and marketing efforts.
This book provides an insider’s perspective on how to conquer the daunting case interview process used by consulting firms to assess potential hires.
Carrots and Sticks delves into the power of incentives and how they can be employed to influence behavior and achieve goals. The book discusses strategies for motivating oneself and others.
Captivology explores the science behind attention, why it is captured, and how to harness it. Ben Parr presents seven ‘capture triggers’ that can be utilized to gain attention for ideas, brands, or individuals.
This book explores the growing importance of intangible assets like design, branding, R&D, and software in modern economies.
Capitalism is an economic system where private individuals or businesses own capital goods. The book explores its origins, principles, impact on economies, and various models.
This book provides an in-depth look at some of the most groundbreaking PR campaigns over the past 30 years, analyzing their strategies and impact.
Brave New Work explores innovative organizational structures and methods to make work more adaptable, meaningful, and engaging in a rapidly changing world.
This book explores the intersection of branding and cognitive science, offering strategies for creating memorable and effective brand experiences that resonate deeply with consumers.