Brainfluence Summary of Key Points
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.
The book details the life of Bill Bowerman, his coaching legacy at the University of Oregon, and founding Nike with Phil Knight.
This book offers a framework for solving complex problems through ‘Both/And Thinking,’ embracing paradoxes instead of choosing one side over another.
‘Boss It’ is a practical guide to help aspiring entrepreneurs navigate the challenges of starting and growing a business. It offers actionable advice and strategies for success.
Chris Guillebeau’s ‘Born For This’ guides readers in discovering their perfect job by blending passion, skill, and income.
Blue Ocean Shift guides readers through the process of moving beyond competition to create new market space and make the competition irrelevant.
Billion Dollar Whale is the true story of Jho Low, a Malaysian financier who orchestrated one of the world’s largest financial scandals.
Big Weed chronicles Christian Hageseth’s entrepreneurial journey in the cannabis industry, exploring its business potential and the challenges faced.
Big Bang Disruption explores how technological innovations can disrupt entire industries and what companies can do to survive and thrive amidst such changes.