Alchemy Summary of Key Points
Rory Sutherland explores the psychological mechanisms and creative strategies behind successful marketing and branding.
Rory Sutherland explores the psychological mechanisms and creative strategies behind successful marketing and branding.
Agile Selling focuses on rapidly acquiring new skills and adapting to change in the fast-paced sales environment. It outlines strategies for shortening new sales reps’ learning curves and enhancing performance.
Accounting Made Simple explains the basics of financial accounting without the technical jargon, focusing on how to read financial statements and understand the numbers behind your business.
This book provides a guide for companies to accelerate performance and thrive in a competitive marketplace through strategic execution and agility.
Accelerate explores the practices and principles that lead to high performance in IT, emphasizing DevOps and continuous delivery.
ALIEN Thinking explores a unique methodology for cultivating creativity and innovation by embracing an outsider perspective and challenging conventional norms.
A/B Testing by Dan Siroker and Pete Koomen is a guide on using A/B testing to improve website effectiveness and business outcomes by analyzing visitor behavior.
A World Gone Social examines how the rise of social media is transforming the business landscape, advocating for companies to adapt or face obsolescence.
Daniel Pink discusses how the future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ‘right-brain’ thinkers.