All Marketers Are Liars Summary of Key Points
Seth Godin explores the concept that marketing is about storytelling, and successful marketers are those who tell authentic and believable stories.
Seth Godin explores the concept that marketing is about storytelling, and successful marketers are those who tell authentic and believable stories.
This book details the rise of Alibaba, the Chinese e-commerce giant, and its founder Jack Ma, from a small apartment-based business to a global powerhouse in the online marketplace.
This book chronicles the incredible rise of Jack Ma’s e-commerce company, Alibaba, and how it revolutionized the business landscape in China.
Rory Sutherland explores the psychological mechanisms and creative strategies behind successful marketing and branding.
Agile Selling focuses on rapidly acquiring new skills and adapting to change in the fast-paced sales environment. It outlines strategies for shortening new sales reps’ learning curves and enhancing performance.
Accounting Made Simple explains the basics of financial accounting without the technical jargon, focusing on how to read financial statements and understand the numbers behind your business.
This book provides a guide for companies to accelerate performance and thrive in a competitive marketplace through strategic execution and agility.
Accelerate explores the practices and principles that lead to high performance in IT, emphasizing DevOps and continuous delivery.
ALIEN Thinking explores a unique methodology for cultivating creativity and innovation by embracing an outsider perspective and challenging conventional norms.