Words That Work Summary of Key Points
Words That Work explores the craft of effective communication by dissecting the power of language in persuasion and branding.
Words That Work explores the craft of effective communication by dissecting the power of language in persuasion and branding.
Woke, Inc. criticizes how corporations manipulate social justice narratives for profit, arguing that capitalism and woke culture are at odds.
Wiser delves into the dynamics of group decision-making and how it can be prone to irrationality. It offers techniques to improve group judgments and harness collective intelligence.
Wise Guy is a collection of lessons and personal anecdotes that have shaped the life of legendary business leader and investor, Guy Kawasaki. It’s part memoir, part business guide.
David Cote shares his expertise on balancing short-term performance with long-term strategic goals, drawing from his time as CEO of Honeywell.
Winning offers deep insights into what it takes to succeed in business, based on Jack Welch’s extensive experience as GE’s CEO.
Margaret Heffernan explores the cognitive and organizational mechanisms that lead individuals and groups to ignore obvious dangers or problems.
Will It Fly? offers a step-by-step approach to testing business ideas, helping entrepreneurs validate their concepts before investing significant time and resources.
This book analyzes the common reasons behind startup failures and offers guidance on how to avoid them. It explores various pitfalls and the importance of adaptability.