The New Rules of Marketing & PR Summary of Key Points
David Meerman Scott’s book offers a step-by-step guide to modern marketing strategies using digital tools to directly engage with customers.
David Meerman Scott’s book offers a step-by-step guide to modern marketing strategies using digital tools to directly engage with customers.
The NFT Handbook is a detailed guide on creating, selling, and buying non-fungible tokens (NFTs), covering the technical, legal, and financial aspects.
Scott Berkun debunks the romanticized tales of innovation, revealing the reality of how great ideas and inventions really emerge through hard work and happenstance.
This book debunks the common myths about creativity in the workplace and offers insight into how innovation really occurs.
The Mythical Man-Month is a classic book on software project management, exploring the complexities of software development and debunking the notion that manpower and development time are interchangeable.
The Mom Test is a practical guide to customer conversations that reveal true insights for entrepreneurs. It helps distinguish between compliments and useful feedback.
This book offers a comprehensive guide to building a successful real estate career. It focuses on developing mindsets, habits, and models that can propel an agent to millionaire status.
The Messy Middle addresses the challenges of navigating the uncertain journey between start and success, offering insights on leading and enduring the middle stretches of creative projects.
Robbie Kellman Baxter explores how companies can build a sustainable, recurring revenue by focusing on membership and subscription models.