Critical Thinking in Business Summary of Key Points
Bob Schoenberg’s book provides insights into applying critical thinking to make better business decisions. It covers analysis, problem-solving, and strategic planning.
Business&Career
Building Strong Brands Summary of Key Points
‘Building Strong Brands’ by David A. Aaker outlines strategies for creating and managing successful brands. It emphasizes the importance of a brand’s identity, positioning, and equity.
Brand Thinking and Other Noble Pursuits Summary of Key Points
Debbie Millman’s ‘Brand Thinking and Other Noble Pursuits’ explores the interplay between branding and culture, featuring interviews with industry leaders.
Brand Leadership Summary of Key Points
Brand Leadership explores innovative strategies for building and sustaining strong brands in complex markets, emphasizing brand equity and evolution.
An Inquiry into the Nature and Causes of the Business Cycles Summary of Key Points
An in-depth exploration of economic fluctuations, analyzing causes and proposing solutions based on the Austrian School of economic thought.
Agile Project Management with Scrum Summary of Key Points
Ken Schwaber’s Agile Project Management with Scrum is a comprehensive guide to managing complex projects using the Scrum framework, emphasizing flexibility, teamwork, and customer-centric development.
Agile Estimating and Planning Summary of Key Points
Mike Cohn’s ‘Agile Estimating and Planning’ provides a guide on building a flexible, responsive planning framework based on Agile principles.
The Wisdom of Crowds Summary of Key Points
James Surowiecki’s ‘The Wisdom of Crowds’ explores how large groups of people can make better decisions than individuals or experts.
The Upside of Irrationality Summary of Key Points
Dan Ariely explores the paradoxes and perplexities of our irrational behavior and its impact on our lives, both personally and professionally.