Paid Attention Summary of Key Points
Paid Attention explores the evolving nature of the advertising industry and how to capture consumer attention amidst a fragmented media landscape.
Paid Attention explores the evolving nature of the advertising industry and how to capture consumer attention amidst a fragmented media landscape.
POP! stands for ‘Purposeful, Original, Pithy,’ the principles Sam Horn uses to create attention-grabbing messages.
Carson Tate guides readers on transforming their current job into their dream job by adjusting their perspective and taking actionable steps.
Oversubscribed by Daniel Priestley explains strategies for businesses to attract more demand than they can supply, creating a fervent market.
Linchpin explores how individuals can become indispensable in the rapidly changing modern workplace by cultivating creativity, emotional labor, and the ability to make unique contributions.
This book provides strategies for businesses to enhance their presence on social media platforms, engage with customers effectively, and build a likeable brand image.
Liftoff chronicles the turbulent early days of SpaceX, Elon Musk’s private space company, detailing the struggles and successes that marked its journey.
Grant Achatz narrates his journey of becoming a renowned chef, battling tongue cancer, and transforming modern American cuisine with his creative culinary techniques.
Yvon Chouinard, founder of Patagonia, shares his journey and philosophy in creating and running a business that’s both profitable and environmentally responsible.