China’s Super Consumers Summary of Key Points
China’s Super Consumers explores the extraordinary rise of consumerism in China and how businesses can profit by understanding the Chinese consumer market.
China’s Super Consumers explores the extraordinary rise of consumerism in China and how businesses can profit by understanding the Chinese consumer market.
Buyology explores the subconscious thoughts, feelings, and desires that drive purchasing decisions. Lindstrom uses neuroscience to unravel the complex consumer behavior and the effectiveness of advertising.
Buyer Personas is a guide to creating and using buyer personas for marketing, providing insights into customer behavior and preferences.
Business for Bohemians is a guide for creative individuals who aspire to run their own business without sacrificing their artistic sensibilities. It offers practical advice on combining passion with profit.
Business Model Generation presents practical tools to understand, design, and implement a new business model or renovate an old one.
A hands-on strategy for businesses to ensure execution leads to success by aligning people and goals.
Business Chemistry explores different workplace personalities and how understanding them can foster better teamwork and leadership.
This compilation features twelve timeless tales that provide insight into the corporate and financial life in America. Ranging from the Ford Edsel fiasco to the rise of Xerox and the flash crash of 1962, these stories entertain and educate.
Burn Rate’ chronicles the rise and fall of Wolff’s own startup, demonstrating the high-stakes world of dot-com startups and venture capital.