Change by Design. Book Summary

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Tim Brown

What’s inside

Change by Design, written by Tim Brown, CEO of IDEO, introduces the concept of design thinking and its impact on business innovation and personal life.

You’ll Learn

  • Understanding the principles of design thinking
  • Applying design thinking to solve complex problems
  • Enhancing creativity and innovation in business
  • Learning methods to foster a culture of collaboration

Key Points

  • Introduction to Design Thinking
  • Design Thinking in Organizations
  • The Role of Prototyping and Iteration
  • Stories of Design Thinking in Action
  • Innovation Through Teamwork
  • Embedding Design Thinking in Corporate Culture
  • Future Challenges for Design Thinking

Who’s it For

  • Designers
  • Entrepreneurs
  • Business Leaders
  • Innovators
  • Product Managers
  • Students of Design
  • Creatives

About the author

Tim Brown is the CEO of the renowned design firm IDEO and a leading voice on the value of design thinking in business and society.