China’s Super Consumers. Book Summary

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Savio Chan, Michael Zakkour

What’s inside

China’s Super Consumers explores the extraordinary rise of consumerism in China and how businesses can profit by understanding the Chinese consumer market.

You’ll Learn

  • Insights into the Chinese consumer market
  • Understanding of cultural influences on consumer behavior
  • Strategies for successful market entry and brand positioning
  • Case studies offering practical examples of what works in China

Key Points

  • Rise of the Chinese Consumer Market
  • Understanding Chinese Culture and Buying Habits
  • Strategies for Entering the Chinese Market
  • Impact of E-Commerce in China
  • Branding and Positioning for Chinese Consumers
  • Adapting to Local Chinese Consumer Needs
  • Case Studies of Successful Brands in China

Who’s it For

  • Business professionals
  • Marketing strategists
  • Entrepreneurs
  • Economists
  • Retailers

About the author

Savio Chan and Michael Zakkour are experts in Chinese consumer culture and have extensive experience in international business.