Savio Chan, Michael Zakkour
What’s inside
China’s Super Consumers explores the extraordinary rise of consumerism in China and how businesses can profit by understanding the Chinese consumer market.
You’ll Learn
- Insights into the Chinese consumer market
- Understanding of cultural influences on consumer behavior
- Strategies for successful market entry and brand positioning
- Case studies offering practical examples of what works in China
Key Points
- Rise of the Chinese Consumer Market
- Understanding Chinese Culture and Buying Habits
- Strategies for Entering the Chinese Market
- Impact of E-Commerce in China
- Branding and Positioning for Chinese Consumers
- Adapting to Local Chinese Consumer Needs
- Case Studies of Successful Brands in China
Who’s it For
- Business professionals
- Marketing strategists
- Entrepreneurs
- Economists
- Retailers
About the author
Savio Chan and Michael Zakkour are experts in Chinese consumer culture and have extensive experience in international business.