David S. Williams
What’s inside
Connected CRM outlines a framework for understanding and leveraging the power of customer relationship management in a digital age.
You’ll Learn
- Enhancing customer relationship management skills
- Understanding the integration of digital technologies in CRM
- Learning strategies for personalized customer engagement
- Gaining insights from real-world CRM application cases
Key Points
- Defining Connected CRM
- Implementing a customer-centric strategy
- Utilizing big data for personalized experiences
- Building a collaborative organization culture
- Measuring success in a digital world
- Case studies of successful Connected CRM
Who’s it For
- Marketing professionals
- Business strategists
- CRM specialists
- Digital transformation leaders
About the author
David S. Williams is a thought leader in CRM and digital marketing, with extensive industry experience.