Connected CRM. Book Summary

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David S. Williams

What’s inside

Connected CRM outlines a framework for understanding and leveraging the power of customer relationship management in a digital age.

You’ll Learn

  • Enhancing customer relationship management skills
  • Understanding the integration of digital technologies in CRM
  • Learning strategies for personalized customer engagement
  • Gaining insights from real-world CRM application cases

Key Points

  • Defining Connected CRM
  • Implementing a customer-centric strategy
  • Utilizing big data for personalized experiences
  • Building a collaborative organization culture
  • Measuring success in a digital world
  • Case studies of successful Connected CRM

Who’s it For

  • Marketing professionals
  • Business strategists
  • CRM specialists
  • Digital transformation leaders

About the author

David S. Williams is a thought leader in CRM and digital marketing, with extensive industry experience.