Ann Handley and C.C. Chapman
What’s inside
Content Rules is a guide to creating engaging online content to attract customers and grow a business. It covers various digital formats.
You’ll Learn
- Learn effective content creation strategies
- Understand the importance of audience targeting
- Acquire storytelling techniques for engagement
- Discover ways to repurpose content efficiently
Key Points
- The Content Rules
- Knowing Your Audience
- The Art of Storytelling
- Creating Engaging Multimedia Content
- Content Management and Repurposing
- Measuring Success
Who’s it For
- Content Creators
- Digital Marketers
- Social Media Managers
- Business Owners
- Bloggers
- Podcasters
About the author
Ann Handley and C.C. Chapman are renowned content marketing strategists and speakers, with extensive experience in helping businesses grow.