Content Rules. Book Summary

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Ann Handley and C.C. Chapman

What’s inside

Content Rules is a guide to creating engaging online content to attract customers and grow a business. It covers various digital formats.

You’ll Learn

  • Learn effective content creation strategies
  • Understand the importance of audience targeting
  • Acquire storytelling techniques for engagement
  • Discover ways to repurpose content efficiently

Key Points

  • The Content Rules
  • Knowing Your Audience
  • The Art of Storytelling
  • Creating Engaging Multimedia Content
  • Content Management and Repurposing
  • Measuring Success

Who’s it For

  • Content Creators
  • Digital Marketers
  • Social Media Managers
  • Business Owners
  • Bloggers
  • Podcasters

About the author

Ann Handley and C.C. Chapman are renowned content marketing strategists and speakers, with extensive experience in helping businesses grow.