Crossing the Chasm. Book Summary

Share

Geoffrey A. Moore

What’s inside

This book provides insights into the challenges of marketing innovative technology and strategies to cross the ‘chasm’.

You’ll Learn

  • Understanding the challenges in marketing high-tech products
  • Strategies for moving from early adopters to mainstream customers
  • Insights into the tech market dynamics
  • Building a successful market-driven company

Key Points

  • The Technology Adoption Life Cycle
  • The Chasm
  • Strategies to Cross the Chasm
  • Targeting the Whole Product
  • Building A Market-Driven Company

Who’s it For

  • Business leaders
  • Marketing professionals
  • Technology enthusiasts
  • Start-up founders

About the author

Geoffrey Moore is a renowned management consultant and author specializing in the market dynamics surrounding disruptive innovations.