Geoffrey A. Moore
What’s inside
This book provides insights into the challenges of marketing innovative technology and strategies to cross the ‘chasm’.
You’ll Learn
- Understanding the challenges in marketing high-tech products
- Strategies for moving from early adopters to mainstream customers
- Insights into the tech market dynamics
- Building a successful market-driven company
Key Points
- The Technology Adoption Life Cycle
- The Chasm
- Strategies to Cross the Chasm
- Targeting the Whole Product
- Building A Market-Driven Company
Who’s it For
- Business leaders
- Marketing professionals
- Technology enthusiasts
- Start-up founders
About the author
Geoffrey Moore is a renowned management consultant and author specializing in the market dynamics surrounding disruptive innovations.