Adam Alter
What’s inside
Drunk Tank Pink explores the influence of environmental factors on human behavior and how subtle cues can profoundly affect our thoughts, feelings, and actions.
You’ll Learn
- Understanding the subconscious influences on behavior
- Improving environmental design for desired outcomes
- Enhancing marketing strategies with psychological insights
- Developing better educational and organizational practices
Key Points
- The Influence of Colors on Behavior
- Symbolic Power of Names and Labels
- The Effect of Symbols on Performance
- Spatial Environment and its Impact on Socialization
- The Role of Weather in Mood and Productivity
- Cultural Differences and Perception
- Priming Effects and Behavioral Change
Who’s it For
- Psychology enthusiasts
- Marketing professionals
- Designers
- Educators
- Behavioral scientists
About the author
Adam Alter is an associate professor of marketing at New York University’s Stern School of Business, specializing in psychology and marketing.