Adam Morgan
What’s inside
Eating The Big Fish explores strategies that challenger brands use to compete with larger, established market leaders.
You’ll Learn
- Understanding the dynamics of brand competition
- Learning innovative marketing strategies
- Gaining insights into building a strong brand identity
- Inspiration for challenging market leaders
Key Points
- The concept of ‘Challenger Brand’
- Identifying market leader vulnerabilities
- Creating a ‘lighthouse identity’
- Building thought leadership
- Fostering a culture of innovation
- Developing the ‘big fish’ mindset
Who’s it For
- Marketing professionals
- Business strategists
- Entrepreneurs
- Start-up owners
- Brand managers
About the author
Adam Morgan is a marketing expert who coined the term ‘Challenger Brand’ and founded a consultancy.