Guy Kawasaki
What’s inside
Enchantment’ by Guy Kawasaki provides insights on how to influence what people do while maintaining the highest standards of ethics.
You’ll Learn
- Learning how to ethically influence people’s decisions
- Improving one’s ability to pitch ideas and products successfully
- Understanding how to use technology and social media to captivate an audience
- Developing products or services that truly resonate with consumers
Key Points
- Create products that are deep, intelligent, complete, empowering, and elegant
- Overcome resistance by providing social proof and enchanting all the influencers
- Build trust through transparency, being likable, and perfecting your product
- Launch your product or service in a way that people will notice
- Use technology and social media effectively to enchant
- Sustain the enchantment by making a ‘DICEE’ product: Deep, Intelligent, Complete, Empowering, and Elegant
Who’s it For
- Marketers
- Entrepreneurs
- Business leaders
- Sales professionals
- Anyone interested in persuasion techniques
About the author
Guy Kawasaki is a renowned speaker, author, and former chief evangelist of Apple with a deep expertise in marketing and innovation.