Enchantment. Book Summary

Share

Guy Kawasaki

What’s inside

Enchantment’ by Guy Kawasaki provides insights on how to influence what people do while maintaining the highest standards of ethics.

You’ll Learn

  • Learning how to ethically influence people’s decisions
  • Improving one’s ability to pitch ideas and products successfully
  • Understanding how to use technology and social media to captivate an audience
  • Developing products or services that truly resonate with consumers

Key Points

  • Create products that are deep, intelligent, complete, empowering, and elegant
  • Overcome resistance by providing social proof and enchanting all the influencers
  • Build trust through transparency, being likable, and perfecting your product
  • Launch your product or service in a way that people will notice
  • Use technology and social media effectively to enchant
  • Sustain the enchantment by making a ‘DICEE’ product: Deep, Intelligent, Complete, Empowering, and Elegant

Who’s it For

  • Marketers
  • Entrepreneurs
  • Business leaders
  • Sales professionals
  • Anyone interested in persuasion techniques

About the author

Guy Kawasaki is a renowned speaker, author, and former chief evangelist of Apple with a deep expertise in marketing and innovation.