Joe Pulizzi
What’s inside
Joe Pulizzi’s ‘Epic Content Marketing’ guides businesses to develop strategies that engage customers with compelling, narrative content.
You’ll Learn
- Improving content marketing skills
- Understanding audience needs better
- Developing a strategic marketing approach
- Learning effective content distribution and measurement
Key Points
- The Shift to Content-Driven Marketing
- Developing a Content Marketing Mindset
- Understanding Your Audience
- Creating a Content Marketing Strategy
- Content Creation and Distribution
- Measuring Content Marketing Success
- Building a Content Marketing Culture
Who’s it For
- Marketing Professionals
- Content Creators
- Business Owners
- Entrepreneurs
About the author
Joe Pulizzi is a content marketing pioneer, speaker, and founder of the Content Marketing Institute.