F#ck Content Marketing. Book Summary

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Randy Frisch

What’s inside

Randy Frisch challenges marketers to rethink their approach to marketing content, focusing on content experiences rather than just content itself to drive engagement and results.

You’ll Learn

  • Understanding the importance of content experiences
  • Learning strategies to enhance content engagement
  • Gaining insights into aligning content with customer needs
  • Improving content marketing ROI through experience-driven tactics

Key Points

  • Redefining the Role of Content Marketing
  • Creating Engaging Content Experiences
  • Aligning Content with the Buyer’s Journey
  • Utilizing Content Across Multiple Channels
  • Measuring Content Experience Impact
  • Integrating User-Generated Content
  • Leveraging Technology for Content Experience

Who’s it For

  • Marketing professionals
  • Content strategists
  • Digital marketers
  • Business owners
  • Marketing students

About the author

Randy Frisch is a marketing expert, co-founder of Uberflip, a content experience platform, and a thought leader in content marketing.