Find Your WHY
A guide to finding and implementing your driving purpose.
Summary of 7 Key Points
Key Points
- Discover Your Personal WHY
- The Golden Circle Framework
- The WHY Discovery Process
- Implementing Your WHY
- Finding Your Team’s WHY
- Aligning With Your WHY
- Maintaining Focus on Your WHY
key point 1 of 7
Discover Your Personal WHY
Discovering your personal WHY is all about introspection, deep thought, and personal realization. It’s about identifying what truly moves you, what fundamentally drives your actions, and what ultimately gives you a sense of purpose. It’s not about what you do or how you do it, but why you do it. It often requires questioning your past experiences, your passions, your dreams, and your values to identify patterns and themes that resonate with who you truly are…Read&Listen More
key point 2 of 7
The Golden Circle Framework
The Golden Circle Framework is a philosophy that underpins the actions of successful individuals and organizations. It is a model comprising three layers: ‘why’, ‘how’, and ‘what’. The ‘why’ is the core belief that drives an individual or organization. It is the reason for existence beyond making money. It is the belief that inspires others to take action, whether it be clients, employees, or the market at large…Read&Listen More
key point 3 of 7
The WHY Discovery Process
The WHY Discovery Process is a profound journey of self-discovery that requires introspection and vulnerability. It’s a structured conversation between two people, where the importance of trust and openness cannot be overstressed. To start, one individual shares specific stories about peak experiences that have had a significant impact on them. These stories must be authentic, personal, and laden with emotion and details to be effectively analyzed…Read&Listen More
key point 4 of 7
Implementing Your WHY
Implementing the ‘WHY’ involves integrating it into every aspect of daily work and communication. When we start to live and work with our ‘WHY’ in mind, it becomes the benchmark against which we weigh our decisions, plans, and actions. This means in everything we do, say, or build, we are guided by our purpose, or our ‘WHY’. The process of implementing the ‘WHY’ is a continuous one. There is no end point to this journey. It evolves as we do, refining and deepening over time…Read&Listen More
key point 5 of 7
Finding Your Team’s WHY
Finding your team’s WHY is about uncovering the deeper purpose that drives the group’s efforts and actions. The process begins with the understanding that a WHY statement is a declaration of the team’s belief, the cause or purpose it serves, and what it stands for. It acts as a unifying statement that provides a clear reference point for decision-making and ensures that all members are aligned with a common cause…Read&Listen More
key point 6 of 7
Aligning With Your WHY
Aligning with your WHY refers to the process of understanding and connecting with your personal purpose, cause, or belief that drives you. It’s about making decisions and taking actions that are consistent with your core values and what truly matters to you. This alignment is crucial for living a fulfilled life and achieving long-term success and satisfaction…Read&Listen More
key point 7 of 7
Maintaining Focus on Your WHY
From the content, maintaining focus on your WHY is the essence of personal fulfillment and professional success. Your WHY is your purpose, cause, or belief that inspires you to do what you do. When you can clearly articulate WHY you wake up each day and commit yourself to your work, it creates a sense of purpose that’s often bigger than the task at hand. It’s about understanding what truly motivates you, aligns with your values, and drives you to overcome challenges…Read&Listen More