Ken Auletta
What’s inside
Frenemies by Ken Auletta explores the profound changes in the advertising industry, driven by digital revolution and changing consumer habits. It delves into the complex relationships between ad agencies, their clients, and media platforms, highlighting how these relationships have evolved from partnerships to adversarial ‘frenemy’ dynamics. Auletta provides an in-depth look at the challenges and opportunities this disruption brings, featuring interviews with key industry players. The book offers a comprehensive view of the advertising world’s past, present, and uncertain future, shedding light on the strategies companies use to stay relevant in a rapidly changing landscape.
You’ll Learn
- Understanding the current landscape of the advertising industry
- Learning about the evolution of client-agency-media relationships
- Gaining insights into the challenges posed by digital disruption
- Discovering strategies for navigating the future of marketing and advertising
Key Points
- The digital revolution’s impact on advertising
- Evolving client-agency relationships into ‘frenemies’
- The rise of data analytics in marketing strategies
- Challenges of maintaining consumer privacy and trust
- The future of advertising in a fragmented media landscape
- Strategic shifts companies must embrace to thrive
Who’s it For
- Marketing professionals
- Business strategists
- Students of media and advertising
- Entrepreneurs in the digital space
About the author
Ken Auletta is a renowned journalist and author known for his keen observations on the complexities of the digital age. With a career spanning decades at The New Yorker, he has become a respected voice in reporting on media, technology, and the intersection of society and communication. Auletta’s works often reveal the behind-the-scenes machinations of powerful industries, making him a trusted source for insights into the future of advertising and beyond.