Keenan
What’s inside
Gap Selling is a comprehensive guide to sales that focuses on the customer’s problems and the ‘gap’ between their current situation and their desired outcome.
You’ll Learn
- Improved understanding of customer needs
- Enhanced sales strategies
- Effective objection handling techniques
- Skills to close deals more efficiently
Key Points
- Shifting from Solution to Problem-Centric Selling
- Identifying the Customer’s Current and Desired States
- The Importance of Understanding the Gap
- Building Value by Focusing on the Gap
- Overcoming Objections with Gap Analysis
- Closing Deals by Demonstrating How Your Solution Bridges the Gap
- Reframing Your Sales Approach for Better Results
Who’s it For
- Sales Professionals
- Entrepreneurs
- Business Owners
- Marketing Teams
- Sales Managers
About the author
Keenan is a celebrated sales guru, consultant, and the CEO of A Sales Guy Inc., known for his dynamic approach to sales training.