Getting Real. Book Summary

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37signals

What’s inside

Getting Real details the business, design, programming, and marketing principles of 37signals. The book advocates for simplicity, transparency, and agility in software development.

You’ll Learn

  • Understanding the value of simplicity in product development
  • Learning the importance of focusing on core functionalities
  • Gaining insights into effective team communication and collaboration
  • Adopting agile methodologies for better responsiveness in business

Key Points

  • Advocating for Simplicity in Software
  • Building Less: The Power of Constraints
  • Transparency and Openness in Business
  • Prioritizing What Really Matters
  • Embracing Iterative Development
  • Marketing Integrity: Honest Communication
  • Staying Agile and Adaptable

Who’s it For

  • Software Developers
  • Product Managers
  • Entrepreneurs
  • Designers
  • Business Strategists

About the author

37signals, now known as Basecamp, is a web application company. Its founders are renowned for their straightforward and effective approach to software development.