37signals
What’s inside
Getting Real details the business, design, programming, and marketing principles of 37signals. The book advocates for simplicity, transparency, and agility in software development.
You’ll Learn
- Understanding the value of simplicity in product development
- Learning the importance of focusing on core functionalities
- Gaining insights into effective team communication and collaboration
- Adopting agile methodologies for better responsiveness in business
Key Points
- Advocating for Simplicity in Software
- Building Less: The Power of Constraints
- Transparency and Openness in Business
- Prioritizing What Really Matters
- Embracing Iterative Development
- Marketing Integrity: Honest Communication
- Staying Agile and Adaptable
Who’s it For
- Software Developers
- Product Managers
- Entrepreneurs
- Designers
- Business Strategists
About the author
37signals, now known as Basecamp, is a web application company. Its founders are renowned for their straightforward and effective approach to software development.