Roger Fisher and William Ury
What’s inside
Getting to Yes is a guide to negotiation. It provides simple yet effective strategies for coming to mutually satisfactory agreements in every sort of conflict. The book breaks down the complex negotiation process into its fundamental parts, offering clear and accessible methods that anyone can use to achieve desired outcomes.
You’ll Learn
- Learn effective negotiation tactics
- Understand how to separate personal from professional in negotiations
- Discover how to work towards mutual benefits
- Improve communication and decision making skills
Key Points
- Separate the people from the problem
- Focus on interests, not positions
- Invent options for mutual gain
- Insist on using objective criteria
- Know your BATNA (Best Alternative To Negotiated Agreement)
- Use the ‘principled negotiation’ method
- Understand the power of ‘yes’
Who’s it For
- Business professionals
- Salespeople
- Diplomats
- Anyone involved in negotiations
About the author
Roger Fisher was a professor at Harvard Law School and director of the Harvard Negotiation Project. William Ury is a negotiation expert who has served as a mediator in conflicts around the world.