Bryan Adams and Charlotte Marshall
What’s inside
This book guides companies in defining their employer brand to attract and retain top talent, highlighting the strategic advantage of an effective employer brand proposition.
You’ll Learn
- Enhanced strategies to attract top talent
- Improved employee retention through strong employer branding
- Increased competitive edge in the talent market
- Effective communication of company values and culture
Key Points
- Defining employer brand
- Strategic advantage of employer branding
- Differentiating your company
- Attracting top talent
- Retaining employees
- Communicating brand values
- Assessing employer brand impact
Who’s it For
- HR professionals
- Business leaders
- Talent acquisition specialists
- Brand managers
- Marketing executives
About the author
Bryan Adams and Charlotte Marshall are experts in employer branding, combining insights from HR and marketing to help companies thrive.