Give & Get Employer Branding
Master employer branding to attract and retain the best talent.
Summary of 7 Key Points
Key Points
- Defining employer brand
- Strategic advantage of employer branding
- Differentiating your company
- Attracting top talent
- Retaining employees
- Communicating brand values
- Assessing employer brand impact
key point 1 of 7
Defining employer brand
Defining an employer brand encompasses the process of establishing a company’s identity as an employer among current and prospective employees. It reflects the organization’s mission, values, culture, and what it promises to those who work for it. This identity is crafted through strategic narrative and authentic storytelling, aimed at showcasing the unique aspects of the company’s work environment and opportunities…Read&Listen More
key point 2 of 7
Strategic advantage of employer branding
Employer branding represents a strategic advantage as it involves the deliberate shaping of an organization’s reputation among current and potential employees, as well as shareholders and customers. It goes beyond mere image-building; it is a comprehensive strategy that aligns a company’s values, culture, and the reality of the working experience it offers. The premise is that by cultivating a strong, positive employer brand, a company can attract and retain top talent in a competitive market. It serves as a magnet for the right individuals who not only have the necessary skills but also align with the company’s culture and values, which is crucial for long-term success and employee satisfaction…Read&Listen More
key point 3 of 7
Differentiating your company
Differentiating a company in the marketplace involves developing a unique employer value proposition (EVP) that sets the company apart from competitors. This is essential for attracting and retaining top talent. The EVP should clearly articulate what makes the company unique, including its culture, values, and the benefits of working there. It should resonate with the desired target audience and be authentic to the company’s true experience…Read&Listen More
key point 4 of 7
Attracting top talent
Attraction of top talent is viewed as a critical strategy for business success, and the book emphasizes the importance of employer branding in achieving this objective. Employer branding is defined as the unique and appealing identity a company crafts to ensure it stands out to potential employees. This identity is constructed through a mix of company values, culture, and the perceived benefits of working within the organization…Read&Listen More
key point 5 of 7
Retaining employees
Retaining employees within an organization is emphasized as a crucial aspect of employer branding. It’s presented as a symbiotic relationship where the value proposition is two-fold: what the employees give to the company and what they get in return. The book asserts that retention strategies should be built around the concept of mutual benefit, where employees feel valued and see personal growth opportunities. By focusing on this give-and-take relationship, companies can create a work environment that encourages employees to stay long-term…Read&Listen More
key point 6 of 7
Communicating brand values
Communicating brand values in ‘Give & Get Employer Branding’ revolves around the idea that a company must clearly articulate what it stands for to attract and retain the right talent. The book emphasizes that employer brand values are not just what the company offers, but also what it expects in return. This bi-directional approach ensures that the messaging is not just appealing, but also filters in candidates who align with the company’s culture and values…Read&Listen More
key point 7 of 7
Assessing employer brand impact
Assessing employer brand impact involves systematically evaluating how the employer’s brand is perceived both internally, by current employees, and externally, by prospective candidates and the public. It’s critical to measure how effective the employer brand is in attracting and retaining talent, as well as its influence on overall business success. Employer brand impact can be assessed through various metrics, such as employee engagement scores, turnover rates, the quality and quantity of job applicants, and the feedback from employee surveys focused on company values and culture…Read&Listen More