Alexandra Watkins
What’s inside
This book offers a practical guide to creating memorable and effective brand names. It explains the principles of impactful branding through engaging stories and real-world examples.
You’ll Learn
- Learn the art of creating brand names that resonate with consumers
- Understand the do’s and don’ts of the branding process
- Gain insights from case studies of successful brand names
- Develop a keen eye for culturally sensitive and marketable brand names
Key Points
- The SMILE and SCRATCH Test
- Creating Brand Names that Stick
- Understanding the Power of Linguistics in Branding
- Avoiding Common Naming Pitfalls
- Learning from Successful Brand Case Studies
- Incorporating Cultural Sensitivity in Brand Names
Who’s it For
- Entrepreneurs
- Marketers
- Brand Managers
- Business Students
- Creative Professionals
About the author
Alexandra Watkins is a branding guru known for her witty and revolutionary approach to naming brands.