Nir Eyal
What’s inside
Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.
You’ll Learn
- Learn how to create engaging products
- Understand consumer behavior
- Gain insights into successful business models
- Broaden understanding of product design and marketing strategies
Key Points
- Understanding User Habits
- The ‘Trigger’ Phase
- The ‘Action’ Phase
- The ‘Variable Reward’ Phase
- The ‘Investment’ Phase
- Creating User Dependency
- Ethical Implications of Habit-Forming Products
Who’s it For
- Product Designers
- Marketers
- Startup Founders
- Behavioral Economists
- UX/UI Designers
About the author
Nir Eyal is a bestselling author and consultant in the field of behavioral design. With a background in both psychology and business, he explores how technology shapes user behavior.