Beth Comstock
What’s inside
Imagine It Forward by Beth Comstock provides insights into embracing change and innovation in the corporate world through her experiences at General Electric.
You’ll Learn
- Understanding how to drive innovation within a large company
- Learning to lead in times of change
- Developing strategies for navigating corporate structures
- Gaining insight into the role of storytelling in successful branding
Key Points
- Embrace change as a constant
- Foster a culture of innovation
- The power of storytelling in business
- Navigating corporate bureaucracy
- The importance of strategic risk-taking
- Building resilience in leadership
- The future of business in a digital world
Who’s it For
- Business professionals
- Aspiring leaders
- Entrepreneurs
- Innovators
- Marketing executives
- Management students
About the author
Beth Comstock is a notable business executive, known for her leadership roles at GE and her focus on innovation and progress.