Robert B Cialdini PhD
What’s inside
An exploration of the psychology behind why people say ‘yes’, updated with new insights and practical techniques for mastering persuasion.
You’ll Learn
- Understanding the psychological principles of influence
- Improving persuasion skills in personal and professional contexts
- Learning to resist manipulative tactics
- Enhancing communication strategies for better outcomes
Key Points
- Reciprocity: The obligation to give back
- Commitment and Consistency: Aligning actions with commitments
- Social Proof: The power of what others do
- Liking: The persuasive power of affinity
- Authority: The influence of expertise
- Scarcity: The perception of limited availability
- Unity: The force of shared identity
Who’s it For
- Marketers
- Sales professionals
- Business leaders
- Psychologists
- Negotiators
- Anyone interested in the mechanics of influence
About the author
Robert B. Cialdini, Ph.D., is a pioneering psychologist and author known for his expertise on persuasion, compliance, and negotiation.