Influence. Book Summary

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Robert B. Cialdini

What’s inside

This book delves into the psychology behind the act of influencing, offering six principles of persuasion.

You’ll Learn

  • Understand the science behind persuasion
  • Improve your negotiation skills
  • Learn to resist manipulative tactics
  • Enhance your influence in professional and personal settings

Key Points

  • Reciprocity: The Human Need to Give Back
  • Commitment and Consistency: The Desire for Internal Consistency
  • Social Proof: Influence of the Crowd
  • Liking: The Power of Attraction
  • Authority: The Impact of Credibility
  • Scarcity: The Allure of Exclusivity

Who’s it For

  • Psychologists
  • Marketers
  • Salespeople
  • Leaders
  • Entrepreneurs

About the author

Robert B. Cialdini is a renowned psychologist and expert in the fields of persuasion, compliance, and negotiation.