Robert B. Cialdini
What’s inside
This book delves into the psychology behind the act of influencing, offering six principles of persuasion.
You’ll Learn
- Understand the science behind persuasion
- Improve your negotiation skills
- Learn to resist manipulative tactics
- Enhance your influence in professional and personal settings
Key Points
- Reciprocity: The Human Need to Give Back
- Commitment and Consistency: The Desire for Internal Consistency
- Social Proof: Influence of the Crowd
- Liking: The Power of Attraction
- Authority: The Impact of Credibility
- Scarcity: The Allure of Exclusivity
Who’s it For
- Psychologists
- Marketers
- Salespeople
- Leaders
- Entrepreneurs
About the author
Robert B. Cialdini is a renowned psychologist and expert in the fields of persuasion, compliance, and negotiation.