Ken Segall
What’s inside
Insanely Simple reveals how Apple maintains simplicity as a guiding principle, yielding success in a complex marketplace.
You’ll Learn
- Understanding the power of simplicity
- Learning about unique business strategies
- Gaining insights into Apple’s success
- Discovering effective leadership styles
Key Points
- Apple’s Power of Simplicity
- Simplicity as a Business Model
- Apple’s Unwavering Focus
- Decision-Making at Apple
- Steve Jobs’ Leadership
Who’s it For
- Business strategists
- Tech enthusiasts
- Corporate leaders
- Marketing professionals
- Apple product fans
About the author
Ken Segall is a creative director who worked closely with Steve Jobs and led Apple’s ‘Think different’ campaign.