Insanely Simple. Book Summary

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Ken Segall

What’s inside

Insanely Simple reveals how Apple maintains simplicity as a guiding principle, yielding success in a complex marketplace.

You’ll Learn

  • Understanding the power of simplicity
  • Learning about unique business strategies
  • Gaining insights into Apple’s success
  • Discovering effective leadership styles

Key Points

  • Apple’s Power of Simplicity
  • Simplicity as a Business Model
  • Apple’s Unwavering Focus
  • Decision-Making at Apple
  • Steve Jobs’ Leadership

Who’s it For

  • Business strategists
  • Tech enthusiasts
  • Corporate leaders
  • Marketing professionals
  • Apple product fans

About the author

Ken Segall is a creative director who worked closely with Steve Jobs and led Apple’s ‘Think different’ campaign.