Invisible Selling Machine
A guide to automated, strategic email marketing for lead and customer nurturing.
Summary of 7 Key Points
Key Points
- The 5 Phases of the Invisible Selling Machine
- Crafting Your ‘Indoctrination’ Series
- Building Engagement and Ascension Campaigns
- Segmenting and Personalizing Email Campaigns
- Creating Effective Re-engagement Strategies
- Automation Tools and Techniques
- Measuring Success and Optimizing Email Funnels
key point 1 of 7
The 5 Phases of the Invisible Selling Machine
The Invisible Selling Machine outlines a five-phase automated marketing strategy that focuses on creating a seamless sales process. The first phase is the ‘Lead Capture’ phase. In this stage, the emphasis is on collecting potential customers’ information, typically through opt-in forms on a website or landing page. The goal is to gather email addresses and start building a list of leads. This phase is crucial as it sets the foundation for subsequent engagement and is often facilitated by offering a free resource or incentive to encourage sign-ups…Read&Listen More
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Crafting Your ‘Indoctrination’ Series
The ‘Indoctrination’ series is a crucial part of the Invisible Selling Machine, designed to welcome new subscribers and begin the process of relationship-building. It’s the first series of emails a new prospect receives after opting into a list, and its primary purpose is to introduce the brand, set expectations, and start forming a connection. The series is crafted to deliver value, educate, entertain, and move the subscriber from a state of unawareness to being interested and engaged with the company’s message and offers…Read&Listen More
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Building Engagement and Ascension Campaigns
Building engagement campaigns is about creating a connection with your audience that goes beyond the initial transaction. It involves a series of communications designed to provide value and deepen the relationship with your client or customer. This can be done through various means such as educational content, entertaining interactions, or regular updates that keep your brand top of mind. The goal is to make your customers feel appreciated and involved, which in turn fosters loyalty and increases the likelihood of repeat business…Read&Listen More
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Segmenting and Personalizing Email Campaigns
Segmenting and personalizing email campaigns is essential for creating an ‘Invisible Selling Machine’ that operates effectively without constant oversight. The concept emphasizes the importance of dividing the email list into specific groups based on their behaviors, interests, and demographic information. By doing so, a business can tailor its communication to resonate with each segment, thereby increasing the likelihood that recipients will engage with the content. This targeted approach stands in contrast to a ‘one-size-fits-all’ strategy, which often leads to lower engagement and conversion rates…Read&Listen More
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Creating Effective Re-engagement Strategies
Re-engagement strategies are crucial for rekindling interest among subscribers who have become inactive or disengaged. The book stresses the importance of segmenting your email list to identify these individuals. This segmentation allows for targeted communication aimed at re-establishing a connection. The goal is to remind them of the value your business provides and encourage them to interact with your brand again. By recognizing the different reasons why subscribers may have disengaged, personalized approaches can be crafted to address their specific concerns or needs…Read&Listen More
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Automation Tools and Techniques
The ‘Invisible Selling Machine’ delves into the use of automation tools and techniques to streamline marketing processes, effectively turning your business into an ‘invisible’ selling machine. The book emphasizes the importance of automating repetitive tasks to focus on more strategic and creative work. This begins with an understanding of the customer’s journey and the different touchpoints where automation can be applied, such as email autoresponders, customer relationship management (CRM) systems, and other marketing automation software…Read&Listen More
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Measuring Success and Optimizing Email Funnels
The perspective on measuring success in an email marketing funnel is built around a few key performance indicators (KPIs). Open rate, click-through rate (CTR), and conversion rate are highlighted as crucial for understanding an email’s effectiveness. Open rate measures how many people open an email, giving insight into the success of an email’s subject line and the audience’s initial engagement. Click-through rate goes a step further by showing the percentage of readers who clicked on a link within the email, indicating the effectiveness of the email content in driving action…Read&Listen More