Irresistible. Book Summary

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Adam Alter

What’s inside

An exploration of how addiction and modern technology intertwine, causing a society hooked on screens and online presence.

You’ll Learn

  • Gain insight on addiction to technology
  • Learn about the psychological impact of technology
  • Understand the business behind addictive technology
  • Develop strategies to combat tech addiction

Key Points

  • Understanding Addiction
  • Evolution of Addictive Technology
  • Mechanics of Behavioral Addiction
  • Impact on Society
  • Strategies to Break the Cycle

Who’s it For

  • Technology enthusiasts
  • Psychologists
  • Social Scientists
  • Educators
  • Parents

About the author

Adam Alter is a professor at NYU, specializing in marketing and psychology. He examines the intersection between business, social science and psychology.