It’s Not the Size of the Data. Book Summary

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Gary Angel

What’s inside

This book discusses how all data, big and small, can be used strategically to predict consumer behavior and drive results.

You’ll Learn

  • Better understanding of the value of data
  • Insights into strategic data use
  • Knowledge on predicting consumer behavior
  • Learning how to drive results with data

Key Points

  • The power of data in business
  • Using data strategically
  • Predicting consumer behavior with data
  • How to drive results with data
  • Understanding the value of big and small data

Who’s it For

  • Marketing Professionals
  • Data Analysts
  • Business Owners
  • Entrepreneurs

About the author

Gary Angel, a seasoned digital analytics professional, has been leveraging data to drive business results for over 25 years.